Jeonbuk Hyundai has signed an official partnership with Kumho Tire, the nation’s top tire maker.

On the 28th, Jeonbuk’s general manager Lee Do-hyun and Kumho Tire’s executive director of marketing Yoon Jang-hyuk attended the signing ceremony of the partnership at Jeonju World Cup Stadium.

Through this partnership, Jeonbuk will promote the Kumho Tire brand on LED boards, fixed boards next to the goalposts, and homepages during the K-League games in the 2024 season.

Kumho Tire plans to communicate with Jeonbuk fans and continue various brand marketing activities for potential customers through customer invitation programs and various promotion activities in the stadium.

In particular, Jeonbuk’s planned retro uniform wearing game this season is expected to double the synergy effect between the two companies by including “Geumho Tire.”

Kumho Tire is a company that increases its value as a premium brand through sports marketing by forming an official global partnership with global soccer clubs such as Tottenham Hotspur in the UK, as well as prestigious Italian soccer clubs AC Milan and German buyer 04 Leverkusen.

Yoon Jang-hyuk, managing director of G. Marketing at Kumho Tire, said, “We are very happy to sign a partnership with Jeonbuk, the best local government in Korea. Through this partnership, we will strengthen Kumho Tire’s brand image by utilizing Jeonbuk’s best image in Korea and actively promote various activities to promote brand premium.” 메이저사이트

Jeonbuk’s general manager Lee Do-hyun said, “The partnership with Geumho Tire has served as an opportunity to raise Jeonbuk’s status as a global soccer club,” adding, “We will work together to move beyond the best in Korea to become a global premium brand.”